Nike as a brand is identifiable. It is edgy and irreverent.
Like a concert pianist playing with an oven mitt, if design is not crafted and pushed to meet the needs of its end user it is bulky and inefficient. Nike strives and pushes to make each application, fit like a glove.
Sharing ways the team works to solve problems and create to meet the needs of the athletes they serve. Materials and their textile components are key to creating products that are successful.
Each piece is meaningful. And cut and sew production is no longer the key to great design. Innovation in textile production, in no waste knit technology is at the forefront of the push for shoe engineering.
|Jay with Lyn Godley of Industrial Design and Marcia Weiss of Textile Design|